True Body Freedom Privacy Policy

Last updated: 21st March 2026

This Privacy Policy explains how True Body Freedom (“Company”, “We”, “Us”, or “Our”) collects, uses, and protects your information when you use our services, including online coaching, digital courses, newsletters, SMS communications, and website access (“Services”).

It also explains your privacy rights under UK/EU and US law.

By using our Services, you consent to the collection and use of information as described in this Privacy Policy.

1. Data Controller Contact

Data Controller: True Body Freedom

Email: [email protected]

All services and communications are provided online. Postal requests regarding privacy matters can be arranged by contacting us via email.

Website: https://truebodyfreedom.com

2. Definitions

• Account: Your unique account to access Services.

• Affiliate: Any entity controlling, controlled by, or under common control with the Company.

• Application / Service: Our coaching platform, digital content, or website.

• Personal Data: Any information relating to an identified or identifiable individual.

• Sensitive Data: Health and wellness information, including medical history, dietary habits, lifestyle, and coaching assessments.

• Usage Data: Automatically collected information from using the Service (e.g., IP address, device info, pages visited).

• Device: Any device used to access the Service.

• Cookies: Small files placed on your device by our website.

• Service Provider: Any third party processing data on our behalf.

• You / Your: The individual accessing or using our Services.

3. Data We Collect

3.1 Personal Data

We may collect:

• Name, email, phone number

• Account credentials (username, password)

• Payment information (processed securely by Stripe, PayPal, etc.)

• Usage Data (website analytics, platform activity)

3.2 Sensitive Health Data

We only collect health and wellness information with your explicit opt-in consent. This may include:

• Medical history

• Lifestyle, nutrition, and exercise habits

• Coaching session notes and assessments

• Goals and progress tracking

Consent is obtained via clear checkboxes or forms before data collection, and can be withdrawn at any time by contacting [email protected].

3.3 Usage Data

Automatically collected data may include:

• IP address, device type, operating system

• Pages visited, time spent, interactions

• Device identifiers and diagnostic data

4. How We Use Your Data

We use Personal and Sensitive Data to:

• Provide coaching and digital services

• Communicate session updates, newsletters, and promotions (with explicit consent)

• Process payments and subscriptions

• Improve and maintain our Services

• Comply with legal obligations

Legal basis (GDPR): consent (especially for health data), performance of a contract, legal obligations, legitimate interests (service improvement, security).

5. Marketing Communications

• Email and SMS messages are only sent to clients who opt in.

• Clients can opt out at any time:

o SMS: reply “STOP”

o Email: use the unsubscribe link

• Consent is recorded and tracked to demonstrate compliance.

6. Cookies and Tracking

• We use cookies to improve your experience.

• UK/EU clients: Non-essential cookies (analytics, marketing) will not be used until you provide explicit consent via a cookie banner.

• You can manage or withdraw cookie consent at any time via your browser settings or website preferences.

• Cookies may include session, preference, and analytics cookies.

7. Sharing Your Data

We do not sell your data. Data may be shared with:

• Service Providers for specific purposes (payment processors, email platforms, website hosting, SMS providers, digital course platforms, CRM systems)

• Business Transfers (mergers, acquisitions)

• Affiliates for service delivery

• With your consent

8. Data Retention

• Data is retained only as long as necessary for service delivery, legal obligations, or legitimate business purposes.

• Inactive accounts may have data deleted after 2 years.

• Sensitive health data will be deleted immediately if consent is withdrawn, unless retention is required by law.

9. International Data Transfers

• Data may be transferred outside your country.

• UK/EU transfers comply with GDPR via standard contractual clauses.

• Transfers to the USA and other countries comply with applicable privacy laws.

10. Your Privacy Rights

10.1 GDPR / UK Clients

You have the right to:

• Access your data

• Correct inaccuracies

• Delete your data (“right to be forgotten”)

• Object to processing

• Withdraw consent at any time

10.2 US Clients (All States)

You have the right to:

• Know what data is collected

• Request access or deletion

• Opt-out of any sale of data (we do not sell data)

• Correct inaccuracies

To exercise rights: email [email protected]

11. Security

• We use industry-standard safeguards to protect your data.

• No internet transmission is 100% secure; we cannot guarantee absolute security.

12. Data Breach Notification

• In case of a breach affecting your data, we will notify you and relevant authorities a required by law and take steps to mitigate risks.

13. Children

• Our Services are intended for adults (18+).

• We do not knowingly collect data from minors.

14. Contact Us

• Email: [email protected]

• Address: All communications are handled online. Postal requests can be arranged via email.